Earth Ship developed a complete brand identity for Old Mine, a Hudson Valley–based architectural millwork and custom cabinetry shop. The work included a custom lettermark and icon, an earthy color palette, and a typographic system that balances heritage with modern clarity. The identity was brought to life through Earth Ship’s art direction for a brand photoshoot, capturing the workshop, process, and team. In parallel, Earth Ship developed the design identity for Shop Notes, Old Mine’s monthly newsletter, a more whimsical extension of the brand that offers a behind-the-scenes look at company. Photography by Todd Midler.